NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user
Screen 2
American Greetings Mobile E-cards American Greetings Mobile E-cards
Screen 3
An Augmented Reality BART experience with Junaio An Augmented Reality BART experience with Junaio
Screen 4
Apple iPad Ad Apple iPad Ad
Screen 5
30 Rock Dr. Pepper Commercial 30 Rock Dr. Pepper Commercial
Screen 6
Hot Wheels Custom Motors Cup Challenge Hot Wheels Custom Motors Cup Challenge
Screen 7
Sobe Zero Inhibitions Bracket Challenge Sobe Zero Inhibitions Bracket Challenge

Glossary: New Media



query
Form-based request to search all of the information stored in a database to find answers to customized questions. Representative query types include seeking daily orders totals from a company sales database, searching an electronic program guide for Steve Martin movies, or asking Google or Yahoo their contemporary thoughts upon query theory.
QuickTime
Apple’s proprietary multimedia file format and digital video codec that provides the underlying foundation for the MPEG-4 encoding standard.