NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

Glossary: New Media



XHTML
Extensible HyperText Markup Language is an enhanced version of HTML that incorporates elements of the XML programming code. This allows programmers to gain XML customization options without having to entirely recode currently functioning HTML pages, and to ensure that these enhanced pages remain recognizable to older HTML code.
XML
Extensible Markup Language is a programming language that allows for greater customization in how to deliver, interpret, present and format data for online use than does HTML—which has a fixed set of options, attributes and code tags.
XSL
Extensible Scripting Language is a style sheet language that essentially applies style templates to XML code. As such, it works much like Cascading Style Sheets (CSS) do to affect HTML code, but with added options—such as the ability to dictate printing directives.


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