NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user
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American Greetings Mobile E-cards American Greetings Mobile E-cards
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An Augmented Reality BART experience with Junaio An Augmented Reality BART experience with Junaio
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Apple iPad Ad Apple iPad Ad
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30 Rock Dr. Pepper Commercial 30 Rock Dr. Pepper Commercial
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Hot Wheels Custom Motors Cup Challenge Hot Wheels Custom Motors Cup Challenge
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Sobe Zero Inhibitions Bracket Challenge Sobe Zero Inhibitions Bracket Challenge
Home » Glossaries

Glossary: New Media



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XHTML
Extensible HyperText Markup Language is an enhanced version of HTML that incorporates elements of the XML programming code. This allows programmers to gain XML customization options without having to entirely recode currently functioning HTML pages, and to ensure that these enhanced pages remain recognizable to older HTML code.
XML
Extensible Markup Language is a programming language that allows for greater customization in how to deliver, interpret, present and format data for online use than does HTML—which has a fixed set of options, attributes and code tags.
XSL
Extensible Scripting Language is a style sheet language that essentially applies style templates to XML code. As such, it works much like Cascading Style Sheets (CSS) do to affect HTML code, but with added options—such as the ability to dictate printing directives.