NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Is the TV or Computer the center of YOUR media world?
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Hawthorne Videoactive Report Vol 2 No 82 0702 Hawthorne Videoactive Report Vol 2 No 82 0702
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Cartier's MySpace campaign Cartier's MySpace campaign
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Brightcove platform version 3 Brightcove platform version 3
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MySpace and NBC encourage citizen journalists MySpace and NBC encourage citizen journalists
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Media TRAnalytics Media TRAnalytics
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Comparison Shopping Online, On-Air Ads Comparison Shopping Online, On-Air Ads
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One For Fun: stop littering... One For Fun: stop littering...
Home » Glossaries

Glossary: New Media



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Yahoo
Company whose innovative online interfaces helped define the way that people navigate the internet today. Yahoo provided one of the web’s first search engines, and continues to provide its predominant content directory—for which human editors select websites worthy of inclusion in thematically categorized and searchable lists.
yield
The percentage of ad impressions that inspire online visitors to click for additional information. Also called click-through rate.