Glossary: New Media
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- Yahoo
- Company whose innovative online interfaces helped define the way that people navigate the internet today. Yahoo provided one of the web’s first search engines, and continues to provide its predominant content directory—for which human editors select websites worthy of inclusion in thematically categorized and searchable lists.
- yield
- The percentage of ad impressions that inspire online visitors to click for additional information. Also called click-through rate.
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