NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV
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Nine West Interactive Shopping Nine West Interactive Shopping
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3D TV Without Glasses 3D TV Without Glasses
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Businessweek Discusses Apple TV Rental Plan Businessweek Discusses Apple TV Rental Plan
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Share This Share This
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Foursquare Introduction Foursquare Introduction
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Sushi - YouTube Mosaic Music Video Sushi - YouTube Mosaic Music Video

Glossary: New Media



Yahoo
Company whose innovative online interfaces helped define the way that people navigate the internet today. Yahoo provided one of the web’s first search engines, and continues to provide its predominant content directory—for which human editors select websites worthy of inclusion in thematically categorized and searchable lists.
yield
The percentage of ad impressions that inspire online visitors to click for additional information. Also called click-through rate.