NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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New Advertising Techniques Flourish New Advertising Techniques Flourish
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the JAG Black Studio the JAG Black Studio
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Did You Know 3.0? Did You Know 3.0?
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iSpeakVideo Online Virtual Spokespersons iSpeakVideo Online Virtual Spokespersons
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Ning: create your own social network Ning: create your own social network
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Vudu review and demo Vudu review and demo
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One for fun: Heineken Walk in Fridge One for fun: Heineken Walk in Fridge
Home » Glossaries

Glossary: New Media



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microsite
Narrowly focused web page or page set created to cater to specific audiences or promotions. Microsites can be multi-page product presentations, or landing pages that measure direct response—i.e., widget.com/tv—to indicate that visitors who enter that page directly are likely responding to a radio campaign.