NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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New Advertising Techniques Flourish New Advertising Techniques Flourish
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the JAG Black Studio the JAG Black Studio
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Did You Know 3.0? Did You Know 3.0?
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iSpeakVideo Online Virtual Spokespersons iSpeakVideo Online Virtual Spokespersons
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Ning: create your own social network Ning: create your own social network
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Vudu review and demo Vudu review and demo
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One for fun: Heineken Walk in Fridge One for fun: Heineken Walk in Fridge
Home ยป Glossaries

Glossary: New Media



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overlay
Graphic or text based elements that appear atop websites and TV shows. Overlays allow for branding (network logos), usability enhancements (closed captioning) and interactivity (click to order or to save additional content).