NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 93 1001 Hawthorne Videoactive Report Vol 2 No 93 1001
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Gene Silverman: A Primer on Candidates’ DRTV Opportunities Gene Silverman: A Primer on Candidates’ DRTV Opportunities
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MySpace SelfServe Ads MySpace SelfServe Ads
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Dentyne Face Time Site Dentyne Face Time Site
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BestAdsOnTV.com BestAdsOnTV.com
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Gameplay footage from the new Wii release Gameplay footage from the new Wii release
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One for fun: A commercial for Extended Stay Hotels One for fun: A commercial for Extended Stay Hotels
Home » Glossaries

Glossary: New Media



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product placement
Marketing technique where companies pay TV and film production companies to display somewhere in the final cut a product (Coca-Cola), logo (the Nike swoosh) or iconic image (Macy’s). The placement may be prominent or subtle, depending on the fee. Many marketers embrace this technique for its branding power in an environment where consumers view commercials with suspicion.