NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie
Home » Glossaries

Glossary: New Media



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product placement
Marketing technique where companies pay TV and film production companies to display somewhere in the final cut a product (Coca-Cola), logo (the Nike swoosh) or iconic image (Macy’s). The placement may be prominent or subtle, depending on the fee. Many marketers embrace this technique for its branding power in an environment where consumers view commercials with suspicion.


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