NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user
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American Greetings Mobile E-cards American Greetings Mobile E-cards
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An Augmented Reality BART experience with Junaio An Augmented Reality BART experience with Junaio
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Apple iPad Ad Apple iPad Ad
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30 Rock Dr. Pepper Commercial 30 Rock Dr. Pepper Commercial
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Hot Wheels Custom Motors Cup Challenge Hot Wheels Custom Motors Cup Challenge
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Sobe Zero Inhibitions Bracket Challenge Sobe Zero Inhibitions Bracket Challenge
Home » Glossaries

Glossary: New Media



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rich media
Presentation formats that incorporate audio, video and interactive elements to provide an enriched viewing experience. In online advertising, this means coding sounds to play during mouseovers, animating graphics in banner ads, triggering separately windowed videos to open upon ad clicks, and so on.