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Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV
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3D TV Without Glasses 3D TV Without Glasses
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Sushi - YouTube Mosaic Music Video Sushi - YouTube Mosaic Music Video
Home » Glossaries

Glossary: New Media



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RSS
Acronym for Rich Site Summary or Really Simple Syndication—a way to automatically deliver website updates without requiring subscribers to visit the site directly. Participating sites create XML-based subscription feeds that deliver content to a feed reader or email client. Sites can configure feeds to send clickable headlines or to instead deliver summaries that will entice visitors to the site itself. Alternatively, they can send a copy of a post’s entire text, or a podcast. Subscribers can also configure, setting their feed readers to accept only brief summaries or complete downloads. Marketers view RSS as a promising medium because sites deliver information to people who actively seek it—in other words, qualified leads.