NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
Screen 2
Stein Mart Love at First Find Stein Mart Love at First Find
Screen 3
CBS Fall Preview CBS Fall Preview
Screen 4
Marty McFly’s Closet Marty McFly’s Closet
Screen 5
HVR Blast from the Past HVR Blast from the Past
Screen 6
Back 4 the Future Back 4 the Future
Screen 7
Dear Sophie Dear Sophie
Home » Glossaries

Glossary: New Media



0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | a | b | c | d | e | f | g | h | i | j | k | l | m | n | o | p | q | r | s | t | u | v | w | x | y | z
RSS
Acronym for Rich Site Summary or Really Simple Syndication—a way to automatically deliver website updates without requiring subscribers to visit the site directly. Participating sites create XML-based subscription feeds that deliver content to a feed reader or email client. Sites can configure feeds to send clickable headlines or to instead deliver summaries that will entice visitors to the site itself. Alternatively, they can send a copy of a post’s entire text, or a podcast. Subscribers can also configure, setting their feed readers to accept only brief summaries or complete downloads. Marketers view RSS as a promising medium because sites deliver information to people who actively seek it—in other words, qualified leads.


<none>