NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user
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American Greetings Mobile E-cards American Greetings Mobile E-cards
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An Augmented Reality BART experience with Junaio An Augmented Reality BART experience with Junaio
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Apple iPad Ad Apple iPad Ad
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30 Rock Dr. Pepper Commercial 30 Rock Dr. Pepper Commercial
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Hot Wheels Custom Motors Cup Challenge Hot Wheels Custom Motors Cup Challenge
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Sobe Zero Inhibitions Bracket Challenge Sobe Zero Inhibitions Bracket Challenge
Home » Glossaries

Glossary: New Media



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RSS
Acronym for Rich Site Summary or Really Simple Syndication—a way to automatically deliver website updates without requiring subscribers to visit the site directly. Participating sites create XML-based subscription feeds that deliver content to a feed reader or email client. Sites can configure feeds to send clickable headlines or to instead deliver summaries that will entice visitors to the site itself. Alternatively, they can send a copy of a post’s entire text, or a podcast. Subscribers can also configure, setting their feed readers to accept only brief summaries or complete downloads. Marketers view RSS as a promising medium because sites deliver information to people who actively seek it—in other words, qualified leads.