NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
New Advertising Techniques Flourish New Advertising Techniques Flourish
Screen 2
the JAG Black Studio the JAG Black Studio
Screen 3
Did You Know 3.0? Did You Know 3.0?
Screen 4
iSpeakVideo Online Virtual Spokespersons iSpeakVideo Online Virtual Spokespersons
Screen 5
Ning: create your own social network Ning: create your own social network
Screen 6
Vudu review and demo Vudu review and demo
Screen 7
One for fun: Heineken Walk in Fridge One for fun: Heineken Walk in Fridge

Glossary: New Media



seeding
Risky practice of trying to increase relevancy rankings by cramming keywords into every bit of web page code possible—including the use of hidden text, meta tags, unrelated but popular keywords, and competitors’ brand names as keywords.