NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 98 01112 Hawthorne Videoactive Report Vol 2 No 98 01112
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Ad:Tech Battle of the Agency Bands Ad:Tech Battle of the Agency Bands
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Vasoline - Prescribe The Nation Vasoline - Prescribe The Nation
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Sprint: Plug into Now Sprint: Plug into Now
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Vertical Ad Network Solutions by Adify Vertical Ad Network Solutions by Adify
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Internet Fragmentation Wreaks Havoc! Internet Fragmentation Wreaks Havoc!
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One for fun: Ninja Kittens One for fun: Ninja Kittens
Home » Glossaries

Glossary: New Media



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set top box
A consumer electronic device that translates incoming signals from TV programming providers for display on subscribers’ TV sets. Named for their owners’ tendency to set these boxes atop their TV sets, STBs provide the interface to access interactive applications and all available content—including video-on-demand and pay-per-view.