NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Click to call now! Moms lead mobile, CBS caught with its pants down Click to call now! Moms lead mobile, CBS caught with its pants down
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CareerBuilder ’Casual Friday’ CareerBuilder ’Casual Friday’
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Dockers ’Men Without Pants’ Dockers ’Men Without Pants’
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Virtual Pilgrimage Virtual Pilgrimage
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foursquare foursquare
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Pathways to Housing Vitural Homeless Pathways to Housing Vitural Homeless
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Old Spice’s Viral Super Bowl Hit Old Spice’s Viral Super Bowl Hit
Home » Glossaries

Glossary: New Media



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social networking
An online phenomenon wherein people join virtual communities and invite like-minded friends to join also. Once the friends invite their friends—whose friends invite more friends—members start to communicate with people they otherwise would never have met. Social networks typically define themselves by topical interest areas such as music, or by actual communities such as students who attend a certain high school or college. Blogs, web forums and media sharing portals are all beneficiaries of the social networking craze.