NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie
Home » Glossaries

Glossary: New Media



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social networking
An online phenomenon wherein people join virtual communities and invite like-minded friends to join also. Once the friends invite their friends—whose friends invite more friends—members start to communicate with people they otherwise would never have met. Social networks typically define themselves by topical interest areas such as music, or by actual communities such as students who attend a certain high school or college. Blogs, web forums and media sharing portals are all beneficiaries of the social networking craze.


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