Glossary: New Media
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social networkingAn online phenomenon wherein people join virtual communities and invite like-minded friends to join also. Once the friends invite their friends—whose friends invite more friends—members start to communicate with people they otherwise would never have met. Social networks typically define themselves by topical interest areas such as music, or by actual communities such as students who attend a certain high school or college. Blogs, web forums and media sharing portals are all beneficiaries of the social networking craze.