NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Click to call now! Moms lead mobile, CBS caught with its pants down Click to call now! Moms lead mobile, CBS caught with its pants down
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CareerBuilder ’Casual Friday’ CareerBuilder ’Casual Friday’
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Dockers ’Men Without Pants’ Dockers ’Men Without Pants’
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Virtual Pilgrimage Virtual Pilgrimage
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foursquare foursquare
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Pathways to Housing Vitural Homeless Pathways to Housing Vitural Homeless
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Old Spice’s Viral Super Bowl Hit Old Spice’s Viral Super Bowl Hit
Home » Glossaries

Glossary: New Media



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sponsorship
An understated form of awareness marketing in which a company helps fund radio, web or television content. To acknowledge this funding, the website, radio show or TV program identifies the sponsor in one or two lines of copy. Companies that employ this strategy believe that people who are friendly to the sponsored content will also become friendly toward the sponsor.