NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 91 0903 Hawthorne Videoactive Report Vol 2 No 91 0903
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Qik: live video streaming from your phone Qik: live video streaming from your phone
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Audi: Truth in engineering Audi: Truth in engineering
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FLORA.tv: The World is Thinking FLORA.tv: The World is Thinking
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Fliqz: Video attracts, engages, and converts Fliqz: Video attracts, engages, and converts
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DigMeld TV Networks DigMeld TV Networks
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One for fun: How to Be Creative in Advertising One for fun: How to Be Creative in Advertising
Home ยป Glossaries

Glossary: New Media



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sponsorship
An understated form of awareness marketing in which a company helps fund radio, web or television content. To acknowledge this funding, the website, radio show or TV program identifies the sponsor in one or two lines of copy. Companies that employ this strategy believe that people who are friendly to the sponsored content will also become friendly toward the sponsor.