NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV
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Nine West Interactive Shopping Nine West Interactive Shopping
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3D TV Without Glasses 3D TV Without Glasses
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Businessweek Discusses Apple TV Rental Plan Businessweek Discusses Apple TV Rental Plan
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Share This Share This
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Foursquare Introduction Foursquare Introduction
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Sushi - YouTube Mosaic Music Video Sushi - YouTube Mosaic Music Video
Home ยป Glossaries

Glossary: New Media



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sponsorship
An understated form of awareness marketing in which a company helps fund radio, web or television content. To acknowledge this funding, the website, radio show or TV program identifies the sponsor in one or two lines of copy. Companies that employ this strategy believe that people who are friendly to the sponsored content will also become friendly toward the sponsor.