NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Click to call now! Moms lead mobile, CBS caught with its pants down Click to call now! Moms lead mobile, CBS caught with its pants down
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CareerBuilder ’Casual Friday’ CareerBuilder ’Casual Friday’
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Dockers ’Men Without Pants’ Dockers ’Men Without Pants’
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Virtual Pilgrimage Virtual Pilgrimage
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foursquare foursquare
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Pathways to Housing Vitural Homeless Pathways to Housing Vitural Homeless
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Old Spice’s Viral Super Bowl Hit Old Spice’s Viral Super Bowl Hit
Home » Glossaries

Glossary: New Media



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streaming
Technology that allows for the ongoing transmission of audio and video content. A streaming server divides large media files or live broadcast data into small packets that it feeds continuously to client media players, which in turn reassemble the packets for playback. As the streaming process leaves behind no usable media files on the client’s hard drive, streaming makes it more difficult—though it’s still possible—to copy and distribute copyrighted media content.