NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie
Home » Glossaries

Glossary: New Media



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streaming
Technology that allows for the ongoing transmission of audio and video content. A streaming server divides large media files or live broadcast data into small packets that it feeds continuously to client media players, which in turn reassemble the packets for playback. As the streaming process leaves behind no usable media files on the client’s hard drive, streaming makes it more difficult—though it’s still possible—to copy and distribute copyrighted media content.


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