NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma
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Dentyne’s Epic Rap Battle Dentyne’s Epic Rap Battle
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Gas Station TV Gas Station TV
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A new kind of social media news reader: FlipBoard A new kind of social media news reader: FlipBoard
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Facebook Stories Facebook Stories
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OMMA Conference OMMA Conference
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The Chick-Fil-A Spicy Chicken Song The Chick-Fil-A Spicy Chicken Song
Home » Glossaries

Glossary: New Media



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viral marketing
Techniques that attempt to inspire consumers to spread image or branding messages rapidly amongst themselves, like a virus strain sweeps quickly through an elementary school. An email that includes a forwarding link to a sales promotion is a low-key approach; staging stunts sufficiently wacky to inspire people to repeatedly share the news and video links skews more aggressively.