NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie
Home » Glossaries

Glossary: New Media



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viral marketing
Techniques that attempt to inspire consumers to spread image or branding messages rapidly amongst themselves, like a virus strain sweeps quickly through an elementary school. An email that includes a forwarding link to a sales promotion is a low-key approach; staging stunts sufficiently wacky to inspire people to repeatedly share the news and video links skews more aggressively.


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