NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 98 01112 Hawthorne Videoactive Report Vol 2 No 98 01112
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Ad:Tech Battle of the Agency Bands Ad:Tech Battle of the Agency Bands
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Glossary: New Media



viral video
Typically amusing online videos that generate tremendous buzz and circulation, thanks to viewers who use email, blogs and web forums to send the links or the files themselves to friends and colleagues. Many viral videos are amateurish consumer-generated media, but several companies have also cashed in on this phenomenon and won some free publicity.