NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie
Home » Glossaries

Glossary: New Media



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viral video
Typically amusing online videos that generate tremendous buzz and circulation, thanks to viewers who use email, blogs and web forums to send the links or the files themselves to friends and colleagues. Many viral videos are amateurish consumer-generated media, but several companies have also cashed in on this phenomenon and won some free publicity.


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