NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 85 0723 Hawthorne Videoactive Report Vol 2 No 85 0723
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SpotMixer - Create video ads affordably and quickly SpotMixer - Create video ads affordably and quickly
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Donatella Versace collection on Saks Fifth Avenue Donatella Versace collection on Saks Fifth Avenue
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City of Henderson Nevada video spokesman City of Henderson Nevada video spokesman
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Twitter in plain english Twitter in plain english
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Jott hooks you up Jott hooks you up
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One For Fun: Gatorade ball girl commercial One For Fun: Gatorade ball girl commercial

Glossary: New Media



addressable advertising
Ads selected for broadcast or online delivery based upon an end user’s demographic or behavioral profile. Factors such as geographical location, viewing history and web surfing patterns determine what ads will display.