NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Remembering Billy Mays Remembering Billy Mays
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Augmented Reality & Motion Capture Shopping App by Zugara Augmented Reality & Motion Capture Shopping App by Zugara
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IBM Seer Android app for Wimbledon IBM Seer Android app for Wimbledon
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YouTube Reporter ’s Center YouTube Reporter ’s Center
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Schematic Touchwall Schematic Touchwall
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Computer engineer builds a house that “Tweets” Computer engineer builds a house that “Tweets”
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Philips Versus the Sun Philips Versus the Sun

Glossary: New Media



addressable advertising
Ads selected for broadcast or online delivery based upon an end user’s demographic or behavioral profile. Factors such as geographical location, viewing history and web surfing patterns determine what ads will display.