NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma
Screen 2
Dentyne’s Epic Rap Battle Dentyne’s Epic Rap Battle
Screen 3
Gas Station TV Gas Station TV
Screen 4
A new kind of social media news reader: FlipBoard A new kind of social media news reader: FlipBoard
Screen 5
Facebook Stories Facebook Stories
Screen 6
OMMA Conference OMMA Conference
Screen 7
The Chick-Fil-A Spicy Chicken Song The Chick-Fil-A Spicy Chicken Song

Glossary: New Media



bandwidth
Also known as throughput, bandwidth defines an internet connection’s download and upload capacity. Dial-up connections provide the lowest bandwidth, whereas a university or corporation’s T-3 lines provide extremely high bandwidth. Home users with broadband DSL or cable connections fall in the middle, but enjoy sufficient bandwidth for most web-based audio and video applications.