NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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New Advertising Techniques Flourish New Advertising Techniques Flourish
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the JAG Black Studio the JAG Black Studio
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Did You Know 3.0? Did You Know 3.0?
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iSpeakVideo Online Virtual Spokespersons iSpeakVideo Online Virtual Spokespersons
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Ning: create your own social network Ning: create your own social network
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Vudu review and demo Vudu review and demo
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One for fun: Heineken Walk in Fridge One for fun: Heineken Walk in Fridge
Home » Glossaries

Glossary: New Media



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banner
A graphic online ad unit that usually appears at the top of a web page and spans its full width (typical pixel specifications are 468 wide x 60 tall). Often static, though sometimes employing small videos or animations, banner graphics generally link to content on the advertiser’s website.