NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie
Home » Glossaries

Glossary: New Media



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behavioral targeting
The practice of matching ad content to a users’ known media choices. A man who visits ten online fishing sites before moving on to an automotive site, for instance, might see ads for boats and lures in the margins that surround the used car photos. Ads display according to user behavior, not due to contextually similar page content.


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