NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Glossary: New Media



behavioral targeting
The practice of matching ad content to a users’ known media choices. A man who visits ten online fishing sites before moving on to an automotive site, for instance, might see ads for boats and lures in the margins that surround the used car photos. Ads display according to user behavior, not due to contextually similar page content.