NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma Dentyne Raps for Attention, Couch Potato to Gas Potato, FB Reaches Grandma
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Dentyne’s Epic Rap Battle Dentyne’s Epic Rap Battle
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Gas Station TV Gas Station TV
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A new kind of social media news reader: FlipBoard A new kind of social media news reader: FlipBoard
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Facebook Stories Facebook Stories
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OMMA Conference OMMA Conference
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The Chick-Fil-A Spicy Chicken Song The Chick-Fil-A Spicy Chicken Song
Home » Glossaries

Glossary: New Media



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click-to-call
New technology that integrates online advertising with traditional telephone service. Visitors who click through the click-to-call graphic generate a web form that prompts them to enter a phone number. A sales representative then calls that number to answer questions and close sales.