NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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New Advertising Techniques Flourish New Advertising Techniques Flourish
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the JAG Black Studio the JAG Black Studio
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Did You Know 3.0? Did You Know 3.0?
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iSpeakVideo Online Virtual Spokespersons iSpeakVideo Online Virtual Spokespersons
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Ning: create your own social network Ning: create your own social network
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Vudu review and demo Vudu review and demo
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One for fun: Heineken Walk in Fridge One for fun: Heineken Walk in Fridge

Glossary: New Media



contextual marketing
Buying online ads on web pages whose content is related to the goods and services advertised. Advertisers can purchase display ads directly (extra work but more control), or contract with an ad network (less work but less control).