NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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the JAG Black Studio the JAG Black Studio
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Did You Know 3.0? Did You Know 3.0?
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iSpeakVideo Online Virtual Spokespersons iSpeakVideo Online Virtual Spokespersons
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Vudu review and demo Vudu review and demo
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One for fun: Heineken Walk in Fridge One for fun: Heineken Walk in Fridge
Home » Glossaries

Glossary: New Media



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electronic program guide
Accessed from an interface with a TV provider’s set top box, the interactive EPG provides a comprehensive list of all available programs and a one-click method to preview or record them. Some EPGs utilize banners and margins for advertising, which in time will become behaviorally targeted. Known also as an Interactive Program Guide (IPG).