NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 98 01112 Hawthorne Videoactive Report Vol 2 No 98 01112
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Ad:Tech Battle of the Agency Bands Ad:Tech Battle of the Agency Bands
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Vasoline - Prescribe The Nation Vasoline - Prescribe The Nation
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Sprint: Plug into Now Sprint: Plug into Now
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Vertical Ad Network Solutions by Adify Vertical Ad Network Solutions by Adify
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Internet Fragmentation Wreaks Havoc! Internet Fragmentation Wreaks Havoc!
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One for fun: Ninja Kittens One for fun: Ninja Kittens
Home » Glossaries

Glossary: New Media



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fold
On a website, the bottom portion of a web page that visitors can view without having to scroll when browsing with an 800 x 600 screen resolution. Ads displayed “below the fold” will fully download and register on the ad server’s impression counter, but may not be seen by a click-happy visitor.