NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie

Glossary: New Media



hit
A hit is a client computer’s request for each bit of information contained on a web page. If a photo sharing site displays 15 pictures per page, a single page request will register 16 hits (one for the page, 15 more for each graphic). Since a single visitor can register hundreds of hits in a minute or two, hits measure server workload more than they indicate site popularity.


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