NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 98 01112 Hawthorne Videoactive Report Vol 2 No 98 01112
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Ad:Tech Battle of the Agency Bands Ad:Tech Battle of the Agency Bands
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Vasoline - Prescribe The Nation Vasoline - Prescribe The Nation
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Sprint: Plug into Now Sprint: Plug into Now
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Vertical Ad Network Solutions by Adify Vertical Ad Network Solutions by Adify
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Internet Fragmentation Wreaks Havoc! Internet Fragmentation Wreaks Havoc!
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One for fun: Ninja Kittens One for fun: Ninja Kittens

Glossary: New Media



hit
A hit is a client computer’s request for each bit of information contained on a web page. If a photo sharing site displays 15 pictures per page, a single page request will register 16 hits (one for the page, 15 more for each graphic). Since a single visitor can register hundreds of hits in a minute or two, hits measure server workload more than they indicate site popularity.