NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
New Advertising Techniques Flourish New Advertising Techniques Flourish
Screen 2
the JAG Black Studio the JAG Black Studio
Screen 3
Did You Know 3.0? Did You Know 3.0?
Screen 4
iSpeakVideo Online Virtual Spokespersons iSpeakVideo Online Virtual Spokespersons
Screen 5
Ning: create your own social network Ning: create your own social network
Screen 6
Vudu review and demo Vudu review and demo
Screen 7
One for fun: Heineken Walk in Fridge One for fun: Heineken Walk in Fridge
Home » Glossaries

Glossary: New Media



0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | a | b | c | d | e | f | g | h | i | j | k | l | m | n | o | p | q | r | s | t | u | v | w | x | y | z
interactive program guide
Accessed via a TV provider’s set top box display interface, the IPG provides a comprehensive list of all available programs, as well as a single-click means to view and record them. Some IPGs utilize banners and margins for advertising, which in time should be targeted behaviorally. Sometimes known as an Electronic Program Guide (EPG).