NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user
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American Greetings Mobile E-cards American Greetings Mobile E-cards
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An Augmented Reality BART experience with Junaio An Augmented Reality BART experience with Junaio
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Apple iPad Ad Apple iPad Ad
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30 Rock Dr. Pepper Commercial 30 Rock Dr. Pepper Commercial
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Hot Wheels Custom Motors Cup Challenge Hot Wheels Custom Motors Cup Challenge
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Sobe Zero Inhibitions Bracket Challenge Sobe Zero Inhibitions Bracket Challenge
Home » Glossaries

Glossary: New Media



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interactive television
Digitally delivered TV programming whose signal carries interactive enhancements that viewers activate from a set top box display interface. Interactive applications include clicking to purchase advertised items, electronic program guides, pay per view programming, clicking to save promoted programs or advertising and playing games. In time, iTV will combine a household’s TVs, computers, telephones, security system and audio components into a single TV-based communications center, or telecomp.