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Glossary: New Media
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interactive televisionDigitally delivered TV programming whose signal carries interactive enhancements that viewers activate from a set top box display interface. Interactive applications include clicking to purchase advertised items, electronic program guides, pay per view programming, clicking to save promoted programs or advertising and playing games. In time, iTV will combine a household’s TVs, computers, telephones, security system and audio components into a single TV-based communications center, or telecomp.
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