NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 90 0827 Hawthorne Videoactive Report Vol 2 No 90 0827
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KickApps: Social and Media Applications On Demand KickApps: Social and Media Applications On Demand
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Digital Nomads: Where do You work? I work everywhere! Digital Nomads: Where do You work? I work everywhere!
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MSNBC TV MSNBC TV
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Vogue.TV Vogue.TV
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Ford Models - these are NOT cars! Ford Models - these are NOT cars!
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One for fun: Alltel Commercial - Lemonade Stand One for fun: Alltel Commercial - Lemonade Stand
Home » Glossaries

Glossary: New Media



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interactive television
Digitally delivered TV programming whose signal carries interactive enhancements that viewers activate from a set top box display interface. Interactive applications include clicking to purchase advertised items, electronic program guides, pay per view programming, clicking to save promoted programs or advertising and playing games. In time, iTV will combine a household’s TVs, computers, telephones, security system and audio components into a single TV-based communications center, or telecomp.