NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV
Screen 2
Nine West Interactive Shopping Nine West Interactive Shopping
Screen 3
3D TV Without Glasses 3D TV Without Glasses
Screen 4
Businessweek Discusses Apple TV Rental Plan Businessweek Discusses Apple TV Rental Plan
Screen 5
Share This Share This
Screen 6
Foursquare Introduction Foursquare Introduction
Screen 7
Sushi - YouTube Mosaic Music Video Sushi - YouTube Mosaic Music Video
Home » Glossaries

Glossary: New Media



0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | a | b | c | d | e | f | g | h | i | j | k | l | m | n | o | p | q | r | s | t | u | v | w | x | y | z
interactive television
Digitally delivered TV programming whose signal carries interactive enhancements that viewers activate from a set top box display interface. Interactive applications include clicking to purchase advertised items, electronic program guides, pay per view programming, clicking to save promoted programs or advertising and playing games. In time, iTV will combine a household’s TVs, computers, telephones, security system and audio components into a single TV-based communications center, or telecomp.