NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 91 0903 Hawthorne Videoactive Report Vol 2 No 91 0903
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Qik: live video streaming from your phone Qik: live video streaming from your phone
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Audi: Truth in engineering Audi: Truth in engineering
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FLORA.tv: The World is Thinking FLORA.tv: The World is Thinking
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Fliqz: Video attracts, engages, and converts Fliqz: Video attracts, engages, and converts
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DigMeld TV Networks DigMeld TV Networks
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One for fun: How to Be Creative in Advertising One for fun: How to Be Creative in Advertising

Glossary: DRTV



60s, 90s, and 120s
Refers to the length (in seconds) of short-form commercials. Sixties and 90s are easier to buy media for than 120s. 10s, 15s and 30s are the domain primarily of image/awareness advertisers—generally not effective for short-form DRTV.