NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Home » Glossaries

Glossary: DRTV



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60s, 90s, and 120s
Refers to the length (in seconds) of short-form commercials. Sixties and 90s are easier to buy media for than 120s. 10s, 15s and 30s are the domain primarily of image/awareness advertisers—generally not effective for short-form DRTV.