NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV
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Nine West Interactive Shopping Nine West Interactive Shopping
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3D TV Without Glasses 3D TV Without Glasses
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Businessweek Discusses Apple TV Rental Plan Businessweek Discusses Apple TV Rental Plan
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Share This Share This
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Foursquare Introduction Foursquare Introduction
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Sushi - YouTube Mosaic Music Video Sushi - YouTube Mosaic Music Video

Glossary: DRTV



HDTV
High Definition TV, a new format for digital TV signal delivery. The existing analog format is called NTSC (National Television Standards Committee).The digital HDTV signal is crystal clear, noise-free, with CD-quality sound, delivered in a cinema-like 16 by 9 aspect ratio with 1080 lines of information instead of the customary 3 by 4 aspect ratio and 480 lines.
home shopping
Term now used to describe live, 24-hour-per-day home shopping television networks such as HSN, QVC, Value Vision, Shop NBC, Shop at Home, ACNTV, etc.
home shopping format
Infomercial program structure that mimics live home shopping—using a simple set, a single product presenter sitting next to the product and often taking testimonial “phone-ins.” Although they appear to be “live,” these programs are pre-recorded.
Home Shopping Network
Commonly known as HSN or Home Shopping Club. The Florida-based, 24-hour per day, live, satellite-fed, cable network purveyor of goods and services. Launched in 1984, HSN was the first shopping network; it went national in 1986.
homes using television (HUTS):
The number of homes watching television at any particular time divided by the total number of homes with television, reflected as a percentage.
household
For media buyers, a home with one or more televisions.