NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV
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Nine West Interactive Shopping Nine West Interactive Shopping
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3D TV Without Glasses 3D TV Without Glasses
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Businessweek Discusses Apple TV Rental Plan Businessweek Discusses Apple TV Rental Plan
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Foursquare Introduction Foursquare Introduction
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Sushi - YouTube Mosaic Music Video Sushi - YouTube Mosaic Music Video

Glossary: DRTV



kiosk
Stand-alone structures in public space (malls, airports) outfitted with computers, TVs, and VCRs, and used to advertise products and services.
knock-off
A like-category product that quickly follows another successful DRTV product. This is common in infomercials and DRTV as it is in all marketing. In infomercials, there have been as many as five similar products on air at the same time. Examples: juicers, food dehydrators, steppers, miracle mops, teeth whiteners, and ab exercisers.