NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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New Advertising Techniques Flourish New Advertising Techniques Flourish
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the JAG Black Studio the JAG Black Studio
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Did You Know 3.0? Did You Know 3.0?
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iSpeakVideo Online Virtual Spokespersons iSpeakVideo Online Virtual Spokespersons
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Vudu review and demo Vudu review and demo
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Home ยป Glossaries

Glossary: DRTV



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kiosk
Stand-alone structures in public space (malls, airports) outfitted with computers, TVs, and VCRs, and used to advertise products and services.
knock-off
A like-category product that quickly follows another successful DRTV product. This is common in infomercials and DRTV as it is in all marketing. In infomercials, there have been as many as five similar products on air at the same time. Examples: juicers, food dehydrators, steppers, miracle mops, teeth whiteners, and ab exercisers.