NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Click to call now! Moms lead mobile, CBS caught with its pants down Click to call now! Moms lead mobile, CBS caught with its pants down
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CareerBuilder ’Casual Friday’ CareerBuilder ’Casual Friday’
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Dockers ’Men Without Pants’ Dockers ’Men Without Pants’
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Virtual Pilgrimage Virtual Pilgrimage
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foursquare foursquare
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Pathways to Housing Vitural Homeless Pathways to Housing Vitural Homeless
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Old Spice’s Viral Super Bowl Hit Old Spice’s Viral Super Bowl Hit
Home » Glossaries

Glossary: DRTV



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kiosk
Stand-alone structures in public space (malls, airports) outfitted with computers, TVs, and VCRs, and used to advertise products and services.
knock-off
A like-category product that quickly follows another successful DRTV product. This is common in infomercials and DRTV as it is in all marketing. In infomercials, there have been as many as five similar products on air at the same time. Examples: juicers, food dehydrators, steppers, miracle mops, teeth whiteners, and ab exercisers.