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Glossary: DRTV
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- kiosk
- Stand-alone structures in public space (malls, airports) outfitted with computers, TVs, and VCRs, and used to advertise products and services.
- knock-off
- A like-category product that quickly follows another successful DRTV product. This is common in infomercials and DRTV as it is in all marketing. In infomercials, there have been as many as five similar products on air at the same time. Examples: juicers, food dehydrators, steppers, miracle mops, teeth whiteners, and ab exercisers.
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