NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie
Home » Glossaries

Glossary: DRTV



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kiosk
Stand-alone structures in public space (malls, airports) outfitted with computers, TVs, and VCRs, and used to advertise products and services.
knock-off
A like-category product that quickly follows another successful DRTV product. This is common in infomercials and DRTV as it is in all marketing. In infomercials, there have been as many as five similar products on air at the same time. Examples: juicers, food dehydrators, steppers, miracle mops, teeth whiteners, and ab exercisers.


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