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Glossary: DRTV
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- unduplicated audience
- Synonym for reach.
- upsell
- Any additional product offered to a product purchaser at the time of their initial telephone order. Inbound telemarketers, after taking the key product-ordering information, will often offer the caller one or two related products, which are typically discounted. For example, a music CD at half price, three months of a cosmetic for the cost of two, an additional key product at half price, etc.
- USBC (United States Broadcast Markets)
- Any Nielsen TV market that doesn’t have signal and viewership spill over into Canada.
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