|
MENU
|
Glossary: DRTV
0 | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | a | b | c | d | e | f | g | h | i | j | k | l | m | n | o | p | q | r | s | t | u | v | w | x | y | z
- unduplicated audience
- Synonym for reach.
- upsell
- Any additional product offered to a product purchaser at the time of their initial telephone order. Inbound telemarketers, after taking the key product-ordering information, will often offer the caller one or two related products, which are typically discounted. For example, a music CD at half price, three months of a cosmetic for the cost of two, an additional key product at half price, etc.
- USBC (United States Broadcast Markets)
- Any Nielsen TV market that doesn’t have signal and viewership spill over into Canada.
|
New Advertising Techniques Flourish
