NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user
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American Greetings Mobile E-cards American Greetings Mobile E-cards
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An Augmented Reality BART experience with Junaio An Augmented Reality BART experience with Junaio
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Apple iPad Ad Apple iPad Ad
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30 Rock Dr. Pepper Commercial 30 Rock Dr. Pepper Commercial
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Hot Wheels Custom Motors Cup Challenge Hot Wheels Custom Motors Cup Challenge
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Sobe Zero Inhibitions Bracket Challenge Sobe Zero Inhibitions Bracket Challenge
Home » Glossaries

Glossary: DRTV



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video magazine
Infomercial program format that is documentary in form, but lighter in style. Often uses male/female co-hosts with multiple on-location shoots. Similar to PM Magazine.
VOD
Video On Demand: the system of supplying video programming any time to any viewer at the touch of a button. VOD and the PVR are expected to revolutionize television viewing and advertising by 2010.
voice over
The unseen narrator’s voice.