NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
Screen 1
Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV Rollover and Click Till You Drop, 3D TV Glasses Free, Apple Offers A La Carte TV
Screen 2
Nine West Interactive Shopping Nine West Interactive Shopping
Screen 3
3D TV Without Glasses 3D TV Without Glasses
Screen 4
Businessweek Discusses Apple TV Rental Plan Businessweek Discusses Apple TV Rental Plan
Screen 5
Share This Share This
Screen 6
Foursquare Introduction Foursquare Introduction
Screen 7
Sushi - YouTube Mosaic Music Video Sushi - YouTube Mosaic Music Video

Glossary: DRTV



wall
An unseen, unpredictable “wall” of resistance to any further DRTV campaign expansion. Response can begin to drop off dramatically, so media spending drops.
wobble zone
Response levels prior to “hitting the wall” that are consistently around ad allowable while spending levels are maintained. In this “wobble zone” the CPO fluctuates under and around the ad allowable.
World Wide Web (WWW)
The commercial context of the Internet where DRTV marketers can post product and company information by creating a commercial Web site or home page, which online computer users/consumers can access at their convenience.