NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Glossary: DRTV



PVR
Personal Video Recorder: a digital recording system commonly used to record, pause, playback, and skip through television programming. Often referred to generically as TiVo (a brand name), PVRs are expected to revolutionize the television viewing experience from “appointment viewing” to “anytime viewing.”