NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Home » Glossaries

Glossary: DRTV



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share
Percentage of households using television who are watching a specific program. The share is always higher than the rating. 10 percent of all TV homes might be watching Program X. But because only 50 percent of all TV homes are watching TV at this particular time, Program X’s share is 20 percent. Share is a measurement of a program’s relative strength versus its immediate competition on other channels.