NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie
Home » Glossaries

Glossary: DRTV



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share
Percentage of households using television who are watching a specific program. The share is always higher than the rating. 10 percent of all TV homes might be watching Program X. But because only 50 percent of all TV homes are watching TV at this particular time, Program X’s share is 20 percent. Share is a measurement of a program’s relative strength versus its immediate competition on other channels.


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