NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 93 1001 Hawthorne Videoactive Report Vol 2 No 93 1001
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Gene Silverman: A Primer on Candidates’ DRTV Opportunities Gene Silverman: A Primer on Candidates’ DRTV Opportunities
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MySpace SelfServe Ads MySpace SelfServe Ads
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Dentyne Face Time Site Dentyne Face Time Site
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BestAdsOnTV.com BestAdsOnTV.com
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Gameplay footage from the new Wii release Gameplay footage from the new Wii release
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One for fun: A commercial for Extended Stay Hotels One for fun: A commercial for Extended Stay Hotels
Home » Glossaries

Glossary: DRTV



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spot
Advertisers in the infomercial business refer to any image/awareness, non-DRTV commercial (generally five- to 60-seconds in length) as a spot commercial. Traditional advertisers (non-DRTV) define the “spot” market as the purchase of advertising on local broadcast TV stations, market by market.