NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Glossary: DRTV



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copy
Term used by advertisers and agencies to specify the written or spoken words in a commercial. The term “copywriter” is most often used in traditional advertising to denote the writer of copy. In the infomercial industry, the copywriter is more often referred to as a “scriptwriter,” due to the length of copy written, which can range from 30 to 40 pages.