NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Glossary: DRTV



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direct response television (DRTV)
An all-inclusive term that describes anything marketed directly over television, with prominent display of a toll-free number and/or Internet addresses, asking the consumer to take specific action leading to or making a product sale. DRTV generally bypasses traditional retail stores to make a product sale directly with the consumer, but can also be used to drive product sales at retail. DRTV is comprised of three primary marketing subgroups of short form, long form and live home shopping. .