NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Glossary: DRTV



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drag
A term referring to DRTV orders that come in long after the commercial telecast time. In the infomercial industry, 75 percent to 95 percent of all orders will be made within 60 minutes of a specific telecast. Additional orders made over the next one to seven days are known as drag orders.