NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 91 0903 Hawthorne Videoactive Report Vol 2 No 91 0903
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Qik: live video streaming from your phone Qik: live video streaming from your phone
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Audi: Truth in engineering Audi: Truth in engineering
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FLORA.tv: The World is Thinking FLORA.tv: The World is Thinking
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Fliqz: Video attracts, engages, and converts Fliqz: Video attracts, engages, and converts
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DigMeld TV Networks DigMeld TV Networks
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One for fun: How to Be Creative in Advertising One for fun: How to Be Creative in Advertising
Home » Glossaries

Glossary: DRTV



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feature
Among infomercial producers and directors, a term used to describe a lengthy (one to 10 minutes) profile of an individual, usually a product inventor or consumer testimonial. Often shot “news style,” the feature is usually structured to tell a story about how the product has impacted a person’s life.