NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user Say ’I love you’ with a mobile video, Online retail rising, Meet BART: the newest AR user
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American Greetings Mobile E-cards American Greetings Mobile E-cards
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An Augmented Reality BART experience with Junaio An Augmented Reality BART experience with Junaio
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Apple iPad Ad Apple iPad Ad
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30 Rock Dr. Pepper Commercial 30 Rock Dr. Pepper Commercial
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Pathways to Housing Vitural Homeless Pathways to Housing Vitural Homeless
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Old Spice’s Viral Super Bowl Hit Old Spice’s Viral Super Bowl Hit
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Glossary: DRTV



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feature
Among infomercial producers and directors, a term used to describe a lengthy (one to 10 minutes) profile of an individual, usually a product inventor or consumer testimonial. Often shot “news style,” the feature is usually structured to tell a story about how the product has impacted a person’s life.