NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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’As seen on TV’ best product to be, Augmented reality for your feet, Half of users ’appless ’ ’As seen on TV’ best product to be, Augmented reality for your feet, Half of users ’appless ’
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Adidas Augmented Reality Shoes Teaser Adidas Augmented Reality Shoes Teaser
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’The Buried Life’ Interactive Billboard ’The Buried Life’ Interactive Billboard
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Would You Drop Everything for Love? Would You Drop Everything for Love?
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Gold Bond Ultimate Hand Scanner Gold Bond Ultimate Hand Scanner
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Be your own opponent in ’Rock Paper Sissors’ with this AR T-shirt Be your own opponent in ’Rock Paper Sissors’ with this AR T-shirt
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Adland Adland
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Glossary: DRTV



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flight
Term used by short-form media buyers to describe a specific number of spots to air during a 3-, 6-, 12- week or more period on a specific TV station or cable network.