NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 98 01112 Hawthorne Videoactive Report Vol 2 No 98 01112
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Ad:Tech Battle of the Agency Bands Ad:Tech Battle of the Agency Bands
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Vasoline - Prescribe The Nation Vasoline - Prescribe The Nation
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Sprint: Plug into Now Sprint: Plug into Now
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Vertical Ad Network Solutions by Adify Vertical Ad Network Solutions by Adify
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Internet Fragmentation Wreaks Havoc! Internet Fragmentation Wreaks Havoc!
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Home » Glossaries

Glossary: DRTV



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footprint
The process of using comparables to develop a media test strategy based on a similarly positioned and targeted product that has previously succeeded in the infomercial marketplace. Foot printing involves analyzing the preceding infomercial’s media buying execution: markets, stations, and time slots that the infomercial repeatedly aired in.