NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear HVR Farewell: An Interactive Fall Lineup, Back to the Future Footwear
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Stein Mart Love at First Find Stein Mart Love at First Find
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CBS Fall Preview CBS Fall Preview
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Marty McFly’s Closet Marty McFly’s Closet
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HVR Blast from the Past HVR Blast from the Past
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Back 4 the Future Back 4 the Future
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Dear Sophie Dear Sophie
Home » Glossaries

Glossary: DRTV



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lead generation
A two-step offer where the viewer is asked to call a toll-free phone number for more information. The inbound telemarketer captures the lead’s name, address, and phone number. If the lead doesn’t respond within a short time, e.g., two weeks, additional information is sent. As many as five or six mailings may be sent the lead, attempting to procure an order. The advertiser may follow up a lead, additionally or exclusively, with outbound telemarketing.


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