NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 93 1001 Hawthorne Videoactive Report Vol 2 No 93 1001
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Gene Silverman: A Primer on Candidates’ DRTV Opportunities Gene Silverman: A Primer on Candidates’ DRTV Opportunities
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MySpace SelfServe Ads MySpace SelfServe Ads
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Dentyne Face Time Site Dentyne Face Time Site
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BestAdsOnTV.com BestAdsOnTV.com
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Gameplay footage from the new Wii release Gameplay footage from the new Wii release
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One for fun: A commercial for Extended Stay Hotels One for fun: A commercial for Extended Stay Hotels
Home » Glossaries

Glossary: DRTV



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lead generation
A two-step offer where the viewer is asked to call a toll-free phone number for more information. The inbound telemarketer captures the lead’s name, address, and phone number. If the lead doesn’t respond within a short time, e.g., two weeks, additional information is sent. As many as five or six mailings may be sent the lead, attempting to procure an order. The advertiser may follow up a lead, additionally or exclusively, with outbound telemarketing.