Google Goes After Big Media Ad Dollars With New Video Search Ads

Google is launching a new ‘Media Ads' format for video ads on Google.com. The ads will appear as small thumbnails with a play button, and when a user clicks on the thumbnail, the video ad will expand and take over the Google search page, playing the video ad in a larger player. The ads seem to be a natural extension of Google's existing ad products, but are interesting when you consider the focus on media. Clearly, Google is going after big ad dollars spent by media companies when promoting new movies, TV shows, and more on the web. This is another way to grab a piece of that pie.