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Google, QVC Attempt to Revive QR Codes

Summary:

Google and QVC are taking another crack at using bar codes to link print and online ads -- but this time around, the bar codes can be scanned using a mobile phone.

For the complete article, click here.

Advertising Age: April 16, 2008
By Andrew Hampp

Submitted by skelley@hawthor... on Thu, 2008-04-17 19:26.
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