NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Google Says Online Ads Good As TV

Summary:

In a study of advertising's impact on consumer packaged goods sales, Google has found that online video works as well as TV. 30-second spots for drinks, snacks, and skin care were run on television, on YouTube, and embedded in other online content. All performed roughly the same, with an edge to embedded online video ads for influencing purchase intent. And that's just with repurposed content.

For the complete article, click here.

MediaPost: April 1, 2008
By Joe Mandese

Submitted by swilcox@hawthor... on Tue, 2008-04-08 14:51.
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