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Google Teams With TiVo On Audience Ad Viewing Data

Tim's Pick: Google Teams With TiVo On Audience Ad Viewing Data

Summary: Google (NSDQ: GOOG) TV Ads continues to have a difficult time adding cable network partners to its system, but a new arrangement with DVR provider TiVo (NSDQ: TIVO) could at least produce a few more ad dollars. The two have struck an agreement that has Google licensing and integrating TiVo’s viewing data into its own audience measurement system.
Submitted by DeeDee Banks on Sat, 2010-01-02 22:10.
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