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Google Teams With TiVo On Audience Ad Viewing Data

Tim's Pick: Google Teams With TiVo On Audience Ad Viewing Data

Summary: Google (NSDQ: GOOG) TV Ads continues to have a difficult time adding cable network partners to its system, but a new arrangement with DVR provider TiVo (NSDQ: TIVO) could at least produce a few more ad dollars. The two have struck an agreement that has Google licensing and integrating TiVo’s viewing data into its own audience measurement system.