NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Google To Make You Pay For Slow-Loading Pages

Summary:

Google is the internet's unofficial simplicity ambassador. A vanilla front page, ad campaigns you conduct in two very short lines, and now a direct threat against landing pages that load far too leisurely. Google announced in its AdWords blog that page load will now impact search advertisers' Quality Scores. We've argued for months that slow-loading pages come at a cost to campaigns. Now they'll add cost to your keyword buys too.

For the complete article, click here.

Google AdWords Blog: March 6, 2008