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Hawthorne Videoactive Report Vol 2 No 93 1001

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Gene Silverman: A Primer on Candidates’ DRTV Opportunities

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MySpace SelfServe Ads

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Dentyne Face Time Site

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BestAdsOnTV.com

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Gameplay footage from the new Wii release

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One for fun: A commercial for Extended Stay Hotels

Half of US Cable Subscribers Will Have "tru2way" by 2013, Says ABI Research

Summary:

To create a more competitive market in the United States, the Telecommunications Act of 1996 required cable operators to open up their specifications. The result was OCAP, the Open Cable Applications Platform, recently rebranded "tru2way". Any device with a tru2way compliant receiver can receive premium cable TV programming on any operator's network with the appropriate cable card. This means any STB vendor can build a tru2way-compliant device and compete for cable operators' business, and CE manufacturers can embed them in TV's or other devices for retail.

For the complete article, click here.

Business Wire

Submitted by skelley@hawthor... on Thu, 2008-07-03 21:23.

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