NEWS VIEWS AND INSIGHTS ON INTERACTIVE VIDEO ADVERTISING POWERED BY: hawthorne direct
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Hawthorne Videoactive Report Vol 2 No 101 01203 Hawthorne Videoactive Report Vol 2 No 101 01203
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hitviews: the Internet ’s most watched stars hitviews: the Internet ’s most watched stars
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TopTVBytes: Take a Byte out of TV ’s Top Clips TopTVBytes: Take a Byte out of TV ’s Top Clips
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Uniqlo meets Corteo Uniqlo meets Corteo
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taboola: simplifying online video discovery taboola: simplifying online video discovery
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Project Palantir: Visualizing Facebook Activity Project Palantir: Visualizing Facebook Activity
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VirtualShop for Adidas by CityScape Media VirtualShop for Adidas by CityScape Media

Handheld

Just as mobile advertising has a tiny footprint compared to television, portable game devices draw considerably fewer ads than do its bigger screen cousins. But just like mobile, the potential for growth remains high.

ION Media Networks Successfully Delivers Full-Motion Mobile Digital Television in Chicago and Denver

Tim's Pick: ION Media Networks Successfully Delivers Full-Motion Mobile Digital Television in Chicago and Denver

Summary:

ION Media Networks, Inc., owner and operator of the nation's largest broadcast TV station group and an industry leader in the development of mobile digital television (DTV), today announced two successful mobile DTV field trial demonstrations using WCPX, its station serving the Chicago market and KPXC, its station serving the Denver market.

The real-world field trials use new mobile DTV technology that will enable television broadcasters to deliver live, over-the-air digital television to next-generation mobile devices, including battery-powered digital televisions, cell phones, laptops and personal media players. Mobile DTV will allow users to watch their favorite programs - as well as local news, weather and traffic information - on the go, either at pedestrian or vehicular speeds.

 

Nortel Blurs the Boundaries Between TV and Interactive Applications at TelcoTV '08

Tim's Pick: Nortel Blurs the Boundaries Between TV and Interactive Applications at TelcoTV '08

Summary:

Nortel(1) (TSX: NT)(NYSE: NT) is showcasing IPTV and Video solutions that are blurring the boundaries across TV, Internet, consumer devices and mobile phones by integrating services like text messaging, VoIP, media sharing, and interactive applications into the entertainment experience.

Nortel's video solutions make it possible for service providers to blend the applications and communications capabilities of computers and mobile devices with TV programming to enhance the entertainment experience. This allows interactive and multimedia Internet applications like text messaging, photo and video sharing, as well as VoIP, to be easily accessed while viewing TV or video on demand.

 

AOL Rolls Out Ultimate Mobile Game Mashup

Summary:

Advertisers are eager to embrace mobile initiatives. They're excited about gaming, they like social networking, and they're crazy about interactivity. AOL's new mobile-web gaming site may help bring these all together. The site will provide Cellufun games that require no payment or download, and AOL's newly acquired Third Screen Media will make a little money by placing and providing mobile banners.

Nick Launches First Of 600 Planned Casual Games

Summary:

Nickelodeon has just released three new casual games for cell phones. Online, it continues to roll out easy branded games. Nickelodeon claims an industry leading 25 million unique visitors each month to its gaming sites, and it's planning to roll out as many as 600 new games. And why not? With the government keeping an eagle eye on all TV advertising targeted toward kids, games (for now) allow a little more freedom. And fun.

Law & Order Franchise Sells Brand Friendly Game

Summary:

The Law & Order franchise -- which has long published made-for-computer games -- has now developed a new game for mobile. Not only does the program enjoy the heavy branding, it also enjoys the 6.99 price tag. True, few gaming companies will grow wealthy at 6.99 per. But Law & Order isn't a gaming company, it's a TV show. As with Nike and its $30 t-shirts, Law & Order has figured out a way to let its fan base help pay for its branding.

Vans Lets Your Fingers Do The Branding

Summary:

Vans, a skateboard outfitter and provider of parks, is doing some advertising made for the iPhone. More to the point, it's providing a branded video game. The game includes two buttons, positioned on the iPhone screen just like you'd deploy fingers if using a fingerboard. Most boarders have fiddled around with those, so the game might stir a little nostalgia, while keeping the Vans logo front and center. Well, top left, actually.

Mobile In-Game Ad Trial Nets 39 Percent Click-Throughs

Summary:

innerActive Smart Media, a global provider of innovative, ad-funded entertainment channels, believes that its successful UK trial of a mobile in-game advertising service with digital entertainment partner Jamster, establishes a new benchmark for the ad-funded mobile entertainment industry. Data from the six-week trial -- which exposed UK mobile users to contextual, dynamically embedded advertising and promotions from brands such as Adidas, Domino's Pizza and Calvin Klein in exchange for free games -- produced a very high click-through rate of 39 percent.

GestureTek Introduces Mobile Motion Control

Summary:

Gesturetek has made its mark in interactive camera-driven games. Its technology is behind the PlayStation EyeToy and the Xbox 360 Live Camera. Now it's working on similar fun for cell phones. Since many mobile devices feature cameras, Gesturetek is now working on Eyemobile, a motion-based application programming interface. The first efforts will go toward developing motion-based games. The second, no doubt, will move on to advertising -- such as Gesturetek enables with its camera-and-projector based FunCam system.

GestureTek Offering Motion-Controlled Mobile Gaming

GestureTek Offering Motion-Controlled Mobile Gaming

Will Dr. Pepper’s iPhone Advergame Inspire Copycats?

Summary:

Advergames for iPhones would seem to be a natural, but according to AdLab's Ilya Vedrashko, it's an uncrowded ad space right now. DrPepper's Matchcaps is a simple re-skin of Bejeweled, and it appears to be the only iPhone advergame out there for now.

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