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Has Men's Health Found a New Digital Distribution Channel?

Summary:

Men's Health magazine has introduced an iPhone application that uses new software capabilities to sell additional content directly through the app itself. The $1.99 app is the first from Men's Health. The approach, which Apple says appears to be a first for magazines and even media companies, could open up a new digital distribution channel -- one that, crucially, comes with circulation revenue.

For the complete article, click here.
Submitted by Amy S on Wed, 2009-06-24 19:19.
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